Hada Labo Gokujyun Lotion

okokReview: Hada Labo Gokujyun Lotion

4-0-star-rating (4/5 stars) So far, this is the best moisturizing toner I’ve tried. In fact, this is my favorite from Hada Labo’s moisturizing product line. Gokujyun means “extra moisturizing” and it contains the company’s own Super Hyaluronic Acid (SHA), which has twice the moisture-retention capacity of Hyaluronic Acid, a naturally occurring substance in the body that has been promoted as the “fountain of youth”.

Hado Labo’s Suggested Order: Cleansing Oil > Face Wash > Lotion > Serum > Milk or Cream

This lotion is equivalent to a toner but it’s lightly moisturizing, and not at all astringent. Like most Asian toners, it’s used after cleansing to lightly moisturize and prep your skin for the rest of your skincare routine. If you’re accustomed to Western toners, then the consistency may take some time to get used to – it feels a little slimey, but glides on so well. A little goes a long way! I really like this product because it’s mild, has no fragrance, and works like it claims. Since it is so mild, it’s the perfect base when experimenting with various brands and products.

The reason why I don’t give it a full 5 stars is because it contains methylparaben. Because this is an insanely popular product, where one bottle supposedly sells every 2 seconds in Japan, and backed by a large conglomerate, Rohto Pharmaceutical, I am surprised that the line contains parabens. The fact that the company is able to formulate SHA, should also mean that they’re capable of creating a product free from parabens – knowing this adds to my disappointment. But having said that, it is still the mildest moisturizing toner I’ve used. However, until they reformulate it to be paraben-free, I’m on the search for something better.


Water, Butylene Glycol, Glycerin, Disodium Succinate, Hydrolyzed Hyaluronic Acid, Hydroxyethycellulose, Methylparaben, PPG-10 Methyl Glucose Ether, Sodium Acetylated Hyaluronate, Sodium Hyaluronate, Succinic Acid


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